Regional Features Of Tourism Development In Georgia

Due to the extremely high competitive environment on the global market in the tourism industry, it is essential to gain a place in the area for particular region by creating a final result-oriented, well evolved, planned and developed strategy, in order to establish the level of the regional tourist product, which would provoke both local and foreign tourists to travel and spend holidays there over and over again. The resources and potential for tourism development has not been studied yet at regional level. There have not been conducted detailed search for natural and other resources available (Eco-tourism, cultural tourism, recreation, etc.) in the region for the development of separate sectors of tourism. Accordingly, long-term strategies for tourism complex development of the particular region are not designed, which should be based on unified information base of the regional tourism potential and resources. Regions need to strengthen the tourism sector support and the management of tourism industry must be conducted properly. Depending on other areas of tourism, it is necessary to take into consideration the development opportunities of tourism in the region, when planning the development of the special sectors in the tourism industry, considering every pros and cons of the field. One of the priority of the state economic policy in the XXI century is environmental protection, which is directly related to tourism development. Moreover, solving the problem of environmental protection is essential for human survival. This is also due to the consequences of global warming and lack of certain resources, which can also cause unbelievable damage to the regional tourism as well as the economy. For a long time scientists have argued that solving the problem of environmental protection is essential in regional tourism development. Therefore, it is necessary to provide regions with governmental structures' recommendation and give them "status of green regions". In addition, resort places, where special natural-recreational resources are located, should be granted with the status of the Nature Reserve, Protected Area and National Park, which will significantly contribute to the safe development of tourism.