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Analysis of the term «promotion» in the sphere of retail trade

Journal: Business Education in the Knowledge Economy (Vol.4, No. 2)

Publication Date:

Authors : ;

Page : 82-84

Keywords : retail; retailer; food retailer; sales promotion; promotion; communication;

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Abstract

The article deals with foreign borrowed concepts widely used in the modern business environment, related to the word retail and the promotion of goods in food retailing. The author gives different points of view regarding these concepts and their contents, noting the absence of legislative fastening of the first. Also there is a lack of common understanding associated with the promotion of goods, and gives his own concept of the promoting goods.

Last modified: 2018-05-21 21:23:12