Positive and negative factors of competitiveness of higher educational institution

At present, the sphere of educational services is developing very dynamically: society's requirements for the quality of professional education are increasing, learning technologies are constantly being updated, the economic conditions of universities are rapidly changing, universities are given the right to freely carry out entrepreneurial and other income-generating activities, and competition in the market of educational services is intensifying. All this sets the problem of finding new methods to improve the competitiveness of the University. This article discusses in detail the concept of higher education, as well as the factors of competitiveness of universities.