FORMATION OF THE RHETORICAL COMPETENCE OF THE PERSONALITY OF A FUTURE SPECIALIST IN THE CONTEMPORARY EDUCATIONAL PARADIGM

Introduction. Indeed, the level of rhetorical professional skills of a specialist in any field of training attests to his overall professional competence in the specialty, the desire to realize himself on the labor market, to be competitive. Why is the verbal (rhetorical) intelligence so important? At the beginning of the 20th century, linguists, psychologists noticed that there is a direct link between the volume of vocabulary and the inherent person's inner strength, as well as its success in life. Purpose. To identify effective components of technology (methods, criteria) for the formation of the rhetorical competence of the person of the future specialist Results. We consider the priority methods of working with students to be interactive (a method for modeling situations, methods that provide work in groups and in pairs). The traditional system, of course, is the method of conversation, in particular the heuristic conversation and the method of exercises. The most problematic for teachers, as the analysis of work confirms, is the selection of educational material and its cognitive-communicative efficiency. This question can be solved if we clearly outline the criteria of the rhetorical skill of a future specialist. These criteria include, in particular: developed communicative skills that take into account the situation of communication, moral and ethical beliefs of the individual and socio-cultural competence, communication, high level of culture of speech; general erudition of personality, the pursuit of speech interaction and speech development, self-reflexion, mastering the means of expressiveness and speech technology, the expression of communication. Originality. Pointing to the technological components of the formation of the rhetorical competence of future specialists, we will base our experience with students within the discipline «Rhetoric» (baccalaureate). Discipline «Rhetoric» is taught, as a rule, in 2-3 courses. We try to maximize the implementation of a competent approach. Among the main topics of the program are: «Rhetoric as Art and Science», «Basic stages of the preparation of oratory speech», «Speaker and audience», «The culture of conducting disputes and discussions», «The personality of the speaker. Speaker's speech technique» and others like that. Conclusion. The development of such a personality is one of the main tasks of the modern educational system of Ukraine. Among the prospects for further study of the proposed problem, we highlight the work on the study of the psycholinguistic aspect of the development of speech skills of future specialists.