UNDERSTANDING EMERGING CULTURE OF CASHLESS TRANSACTIONS AMONG YOUTH

We all have to understand and believe the fact that reducing our dependency on paper money is going to help us and our country. The Government and concerned authorities are already doing their bit in order to improve the situation. Government is providing incentives and tax redemption for every cashless transaction, which is attracting people. (Pappu B Metri, 2017), observed that it will take more than a generation for developing the habit from cash to cashless transactions. (Kaur, 2017), concluded that as the markets are getting globalized, there is been growth in the cashless transactions in the country. People are moving from cash to cashless system. (Parul Mahajan, 2017), stated that financial inclusion is one of the important measures to achieve inclusive growth. There have been several measures taken by the Indian government for financial inclusion. India will still take a longer time for digitally financially included, for making India a cashless digital economy. The main aim of the survey was to understand emerging culture of cashless payments among youth. A pilot study was conducted at college level. The data was collected from 40 college going students from age of 18 years to 30 years. Descriptive survey method was used for data collection. The purposive sampling technique was used for data collection. The tool consists of 10 questions related to the topic of the study. The questions are in MCQs format, all of them are close – ended questions. The outcome of the research discuss the analysis of views of respondents to understand the emerging culture of cashless payments among youth in India