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Determinants of Intention to Recommend WeChat Mobile Payment Innovation in China to be implemented in Indonesia

Journal: International Journal of Advanced Engineering Research and Science (Vol.5, No. 7)

Publication Date:

Authors : ;

Page : 297-310

Keywords : UTAUT 2 Theory; Perceived Technology Security; Customer Satisfaction; Behavioral intention to recommend.;

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Abstract

Mobile payment has received its importance recognition from the global society including government and businesses. It can lead to operation cost reduction on the cash-paper production on the Bank. Additionally, to familiarize the mobile payment utilization to the society has found to be a tough task for businesses and government. Therefore, the current study has objective to examine the determinants of intention to recommend mobile payment technology on the society. Hence, the authors picked WeChat mobile payment innovation in China as the mobile payment innovation method used to analyze the intention to recommend the utilization of mobile payment. The collected data were analyzed by the utilization of Partial Least Square (PLS)- Structural Equation Modelling (SEM) v. 3.2.7 and IBM SPSS Statistic 24. UTAUT 2 Theory, perceived technology security, and customer satisfaction were employed to examine the issues appear in the current study but hedonic motivation, price value, habit and the moderators role were excluded. Therefore, the findings indicate that perceived technology security have a positive significant relationship while performance expectancy, effort expectancy, facilitating conditions, and social influence have a positive insignificant relationship on behavioral intention to adopt WeChat mobile payment. Moreover, Behavioral intention to adopt WeChat mobile payment and customer satisfaction have a positive significant relationship on the intention to recommend the designated technology. It also signified that perceived technology security is having indirect effect to behavioral intention to recommend WeChat mobile payment innovation.

Last modified: 2018-08-05 21:15:46