FINANCIAL PLANNING, ORGANIZATION AND FORECASTING FOR NEWLY CREATED COMPANIES (START-UPS)

The article is devoted to the study of conceptual approaches to the formation of the stages of development of newly created enterprises. Generalized scientific approaches to the definition of the essence of the startup and all the necessary stages of its cycle of existence. The most important features that need to be taken into account when designing such companies are identified. It is substantiated that the startup is a broad and multifaceted concept that does not have clearly defined themes or areas of activity, may have a very varied interpretation through a number of distinctive features. The main components of the creation system of startups, which are originally presented as the minimum set of necessary components, are outlined, and during all stages of the life cycle, new quantitative and qualitative properties are acquired in order to achieve the required level of performance. The necessity of continuous improvement of the theoretical positions, methodical approaches, mechanisms and tools of forming the system of creation and support of the enterprise through constant development, which will promote improvement of its financial and economic condition and market prosperity, is confirmed. It is determined that the system of creation and development of an enterprise should be based on certain stages: the formation of an idea / concept; financial planning; marketing analysis and research; marketing strategy; sales organization and sales channels; promotion; pricing; release of products and description of their properties; advertising and media planning; PR, GR, CSR; personal sales; sales promotion. The generalization of approaches to the system of creation and development of the start-up company is carried out.