IMPACT OF SECURITY FACTOR ON SUSTAINABLE WORLD TOURISM DEVELOPMENT

Nowadays the safety of tourist trips is one of the main factors influencing the functioning and development of the tourist sector, when choosing a tourist destination or a vehicle, tourists are primarily guided by the level of security. This is especially true for foreign tourists who choose tourist destinations in accordance with their awareness of the level of security in them. This is due to the fall in demand from foreign tourists for trips to countries where there have been revolutions, terrorist attacks, natural or man-made disasters, etc. In scientific research in the field of tourism there is no single approach to the definition of «safety», which is due to the diversity of the tourism itself and its subjects. Accepting the approaches to the definition of safety in papers [3-5], the article proposed an author's approach to security analysis in the context of tourist destination and tourists. It was emphasized that the influence of safety factor at the same time is rather heterogeneous. Due to the fact that the tourism business is an economic activity in which a large number of stakeholders is involved, it is necessary to differentiate the various consequences of the impact of the safety factor on each of them. In Ukraine, which has significant tourist and recreational potential, the problem of ensuring a high level of security in tourism is particularly topical in the conditions of the need to restore the volume of the tourist flaws after the annexation of the Crimea, the beginning of the war in the East and other factors that negatively affected the development of the tourism industry in Ukraine. The article outlines the importance of the safety factor in the sustainable development of world tourism, defines the concept of «safety of a tourist trip» in terms of its main components. The consequences of the influence of the safety factor on the development of world tourism are revealed, the main factors of the safety factor of the tourist trip are determined. On the example of Ukraine, as a tourist destination, the correlation between the crime situation in the country and the number of tourist arrivals was investigated. It has been proved that in order to minimize the negative impact of the security factor on tourist destination at the state level, elements of a strategy for the anti-crisis development of the tourism sector should be developed.