THE STATE OF THE DOMESTIC AVIATION MARKET AND THE PROMOTIONAL DECISIONS ON INTERNATIONAL CO-OPERATION

The article discusses the state and prospects of further development of the aircraft industry in Ukraine, the activities of the State Enterprise "Antonov" and proposes future possible cooperation with the countries of the world. Aviation industry of Ukraine is the branch of machine building of Ukraine. The aircraft industry is strategically important for Ukraine and one of the basic branches of the national economy. Ukraine is among the few countries that have full cycle (macro-technologies) creating aviation equipment and has a leading position in the world market in the sector of transport and regional passenger aircraft. But every state needs new aircraft designs regardless of the level of economic development, as well as air transport is by far the most comfortable and fastest mode of transport. Currently, Ukraine is facing develop strategic guidelines in the aircraft, which allow to quickly and effectively adapt to global challenges. However, the issues of in-depth study of the world market of aircraft engineering, the choice of new directions for the development of domestic aircraft industry and the search for partners in the foreign market remain. The purpose of the research is to synthesize practical approaches to the process of promoting the Ukrainian product to the global aircraft market. For the purpose of the following tasks of this work: to determine the general characteristics of modern aircraft market conditions, to analyze key indicators of its activity, an analysis of other market players, namely the State Enterprise "Antonov"; to identify the main problems of the development of the Ukrainian airplane market; to suggest ways of development and increase of the level of international cooperation in this field. To achieve the goal, a complex of general scientific research methods is used: systemic - for studying the structure of the aviation market; the method of statistical analysis - to assess the state and trends of the market of aircraft industry in Ukraine. In addition, the methods of grouping and graphic representation of the research results were used.