PUBLISHING IDEA AS A MAIN ASPECT OF A NEW PUBLISHING PRODUCT SUCCESS
Journal: International Scientific Journal "Internauka" (Vol.1, No. 47)Publication Date: 2018-04-15
Authors : Lebediev Ivan;
Page : 19-21
Keywords : publishing idea; market competition; publishing project; marketing; promotion;
Abstract
This article discusses situation on the internal book market. The importance of original publishing idea in shaping success of the new edition.
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