Pre-election strategies of American politicians on the example of the senate elections in New Hampshire in 2014

The aim of this article is to reveal new trends in the pre-election strategies of American politicians related to changes in American society at the beginning of the 21st century. The article examines the election strategies of two real candidates for US Senators from the State of New Hampshire. The author analyses the factors that led to the victory of the democratic candidate. Special attention is paid to the place and role of advertising in the construction of the election campaigns in the United States.