A STUDY OF THE FACTORS IMPACTING PARENTAL ENCOURAGEMENT ON THE PURCHASE OF PACKAGED FOOD AND BEVERAGES

The study basically wants to show the various factors that parents take up while influencing their child in the consumption pattern. Even if the parents try their very best they can't compel their child to learn until they are not ready for it. Encouragement in purchase means. Parents are the first teacher of every child. This is true in all the corners of the world. A child learns as it sees his /her parent's action.