TRIBULATIONS OF NEGATIVE MARKETING AND FAKE NEWS ON SOCIETY THROUGH ADVERTISEMENT - A CONCEPTUA SCAFFOLD

Marketing is one of the organizational functions and it is a set of practices used to build, commune, and distribute value to the customer. Marketing lies at the mind and compass soul of a company's achievement. Marketing directors must match various exercises like recognizing customer needs, conveying item and incentive to potential customers, producing leads for the business association, and additionally constructing an online nearness. Marketing has various areas which are very important to runs the business. 4Ps (product, place, price and promotions) also play a significant role; among these 4ps here we focus on promotions the one of the tools of promotional mix is Advertisement.