SOCIAL MEDIA MARKETING TOWARDS AAYURVEDIC PRODUCTS: A LITERATURE STUDY

In last few decades, companies of Indian Aayurveda industries used various innovative techniques and marketing tools to create awareness amongst the consumer's mind and boost up their sales revenues. Social Media Marketing (SMM) emerged as a boon for all the companies where the marketing cost is very low as compared to other marketing tools. This paper instigates with elucidation of the terms that defines Social Media Marketing, followed by use of social media marketing for Aayurvedic marketing. This paper also gives an idea about scope of social media marketing for Aayurvedic industry.