On Strategies of Promoting Students’ Intercultural Communicative Competence from Multimodal Perspective ---Taking 21st century Practical College English Viewing, Listening & Speaking As an Example

Traditional College-English teaching focuses on skills, rather than humanity. Thus, College-English teaching seeks quick success and instant benefits, and students cultivated in this way definitely lack communicative competence as well as international outlook, failing to meet the demand of comprehensive English talents in modern society. The combination of language teaching and culture teaching with the help of multimodal pattern to cultivate students' intercultural communicative competence is the key to changing College-English teaching from the instrumental to the humanistic. This paper focuses on how to use multimodal teaching mode in intercultural communication teaching to efficiently promote the students' intercultural communicative competence on the basis of 21stCentury Practical College English Viewing, Listening and Speaking.