Evaluation of Aesthetic Parameters of Indian Car (Moderate Cost): A Case Study of North India - A Review

Qualities of automotive parts have always been the most important parameter for automobile industries to gain competitiveness. In recent past aesthetic aspects and robustness of product have been explored to get attraction of consumer. Even though robustness is versatile strategy to gain long term market share of automobile, despite contemporarily no one can ignore the importance of aesthetic aspects of quality. A group of customers always have penchant towards aesthetics of automobiles especially cars. They can prefer cars which have good quality Interior design, Exterior design, Front and Rear design. Further they may prefer if a car having all of these aesthetic parameters of very good quality. In this paper attempt has been made by authors to quantify the aesthetic parameters among moderate cost cars to see which have higher quality in terms of aesthetic. One Way Analysis of variance has been used to evaluate the result.