STUDY OF PERFORMANCE OF ISO 14001 ENVIRONMENTAL MANAGEMENT SYSTEM IN MANUFACTURING FACILITIES IN INDIA: RESOURCE BASED VIEW AND NATURAL RESOURCE BASED VIEW PERSPECTIVES

India is one of the top ten countries in the world in adoption of ISO 14001 Environmental Management System (EMS). Taking Resource Based View (RBV) and Natural Resource Based View (NRBV) theoretical lens, this study has been conducted on 144 manufacturing facilities in India. The findings of the study suggest that EMS improve the environmental performance as well as public image and market performance, supporting the theory. It also suggest that the improvement in pollution prevention can lead to product stewardship with implementation of ISO 14001 EMS that leads to furtherance of market performance. The improvement in environmental performance has chain like effect on improving public image and market performance.