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THE IMPACT OF COLOR ON BRAND PERCEPTION
Journal: Ekonomické trendy (Vol.3, No. 3)Publication Date: 2018-08-20
Authors : E. V. Zvonova E. V. Starostina;
Page : 19-21
Keywords : color psychology; brand; branding; marketing;
Source : Download Find it from : Google Scholar
Abstract
The article considers the importance of color psychology in marketing, namely in branding. The psy- chological meanings of some colors attributed to them in marketing are described. Color is seen as an important part of communication
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Last modified: 2018-09-26 20:36:18