FEATURES OF TECHNICAL AND PRODUCTION CHAINS OF PRODUCTS PREPARATION IN MODERN MEDIA

The article attempts to open questions of the organization of technical and production chains in modern mass media. As the author notes that the dynamics of society development and the development of information technologies have led to the transformation and constant changes in the production of mass media. The article describes such concepts as globalization, conglomeration, and convergence. According to the author, very attractive media content has a number of advantages for Internet publications over traditional media. The media model, which focuses on active online interaction with the user, is demanded among users and commercially successful