EMPLOYEE ENGAGEMENT IN THE INSURANCE SECTOR IN MANGALORE CITY OF DAKSHINA KANNADA

The insurance industry of India consists of life insurers and non–life insurers. Amongst 53 insurance companies in India 24 are in life insurance business and 29 are non-life insurers. One of the most recently advancing sectors is Insurance sector which includes banking and other service sectors. In the recent years, low insurance market penetration rate and wide market opportunities have attracted many private companies towards insurance sector, giving tough competition to the old insurance giants. To sustain in the market it is necessary for the insurance sector to provide good products along with good services. While dealing with services the employees of the organization come into picture, However, effective and efficient HR services can make it possible for any company to function smoothly as well as have an edge over its competitors. Insurance industries face their share of challenges and issues. The work environment is rigorous in this sector. The employee is expected to perform in a very stressful environment. It is necessary to motivate the employees and see that they drive the business and bring laurels to the organization. This paper is an identification of employee engagement practices in the insurance sector. It tries to demonstrate the factors of engagement in the insurance sector. The paper is a descriptive one which focuses on deriving a mathematical equation for engagement. A sample study is done. Primary data is collected for the purpose and appropriate statistical tools are used to arrive at the conclusion.