IMPACTS OF FAILURE AT RISK MANAGEMENT ON THE GLOBAL ENTERPRISE PERFORMANCE: CASE STUDY CENTRALE DANONE

What could be more convenient to control the socially responsible nature of the actions of a company to evaluate its performance through a set of indicators? When compared to standards, indicators make it possible to objectify judgment about a company and say if it is socially responsible or not and give us an idea about its performance as a company can be socially responsible on axis, for example, the natural environment, but can not be socially responsible on another axis including ethics. Now it is necessary to ensure that beyond the mere short-term profit, the company produces the long-term profit but mostly it takes into account its social performance, environmental and societal. The idea is attractive but probably complex to apply. It is then used against the disrespectful businesses, which produce negative externalities, the same managers as weapons they use to increase their profits. De facto, the activists of CSR sometimes seem to follow suit. Nevertheless, the measurement of financial performance, commercial and industrial («traditional" performance) has long been problematic. Today measure social performance raging in virtual spaces and promotes digital and social revolution coupled with an awareness of the roles of organizations and expectations of these on the market.