PROFILE FOR INNOVATIVE FOOD PRODUCT IN THE CONSUMER MARKET OF THE REPUBLIC OF BELARUS
Journal: Science and world (Vol.1, No. 60)Publication Date: 2018-08-29
Authors : Ostaltseva O.Yu.;
Page : 64-72
Keywords : innovative food product; affinity diagram; “quality function deployment” method; consumer; Ishikawa cause-and-effect diagram; producer; quality function deployment technology.;
Abstract
The article presents the results of the study of the profile of innovative food product in the system of component "producer-consumer", through the use of technology deployment of quality function. Properties and process of acceptance of an innovative food product by final consumers are characterized. The technique of development of a profile of an innovative food product is offered.
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