Online Marketing in Indian Politics: Role of Social Media

Indian Politics has always been a field of importance for every individual, organization and nation. There is a lot of contribution of the young politicians and voters in politics. The research was conducted to find out how social media has influenced the young voters towards politics and whether it has an impact on them or not. The research was conducted by adopting primary and secondary method for collecting data and the result was favorable that social media has a powerful impact on the young voters. The research was conducted in Delhi/NCR i.e. Delhi, Gurgaon and Faridabad. Our study is to explain social media as a powerful tool of influence on people towards politics. Also, the research was conducted to study the online marketing strategies through social media of various Indian Political Parties. There is an increase of the presence of various Indian Political Parties on social media i.e. social networking sites and they are using social media as a platform to market and promote their party and politics among the large volume of users of these sites.