Analysis and assessment of the sustainability of the development of the industrial enterprise’s export potential

The article reveals and substantiates the differences in the interpretation of the content and characteristics of the concepts of«stability»,«adaptability» and «flexibility» of the enterprise's export potential. A methodical approach to assessing the level ofstability of the enterprise's export potential, based on the use of the«3-D model» and the definition of the actualized (current level of functioning) and non-actualized (level of opportunities for development) of the export potential of the enterprise and the state of the external market. The sequence of stages of the process of assessing the level of stability of the enterprise's export potential is determined.