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Typology as a method of researching the social and economic development of territories: marketing aspect
Journal: Vestnik of Institute of Economic Research (Vol.10, No. 2)Publication Date: 2018-06-01
Authors : Lukyanchenko N.D.; Ibragimkhalilova T.V.;
Page : 48-55
Keywords : typology; territory; social and economic development; marketing strategies; attractiveness; region; country;
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Abstract
The article studies the approaches to the typology of territories as a method for studying the social and economic development of the territory, proposes the classification of regions taking into account the marketing approach (based on various marketing attractiveness strategies).
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Last modified: 2018-10-23 18:45:27