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Features of development of strategy for positioning construction companies in Irkutsk
Journal: Business Education in the Knowledge Economy (Vol.4, No. 3)Publication Date: 2018-11-01
Authors : Smetanin Sergey;
Page : 80-83
Keywords : positioning strategy; real estate market; competition; brand;
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Abstract
Nowadays there is a large number of offers on the real estate market of Irkutsk. Companies in construction industry need to have a clear strategy of marketing communications, a decided difference from competitors and an intention to become the best in the market.
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Last modified: 2018-11-09 23:02:43