TRENDS IN THE ONLINE SHOPPING PATTERNS OF CUSTOMERS IN KATTAKADA PANCHAYATH OF THIRUVANANTHAPURAM DISTRICT

Online shopping is making rapid strides in our society in the recent times. it has been common phenomenon in the urban areas of the country while not making proper inroads in the rural areas. However, this study conducted in a typical semi-urban area in Kerala state of India has proven that online shopping has penetrated the semiurban / rural community also. a majority of the respondents of Kattakada Panchayat of Thiruvananthapuram district of Kerala state, irrespective of gender, age or education, has shopped online frequently. at the same time, a major portion of the online shoppers have also faced problems during online shopping, delivery of the wrong product or damaged product being the most common problem. It has been shown that the respondents of the study have favourable attitude towards online shopping. Hence, if the online shopping companies pay more attention to solving the problems faced by the customers during online shopping, they can reach more number of people even in the remote areas of the country.