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ROLE OF FAMILY IN MAKING PURCHASE DECISION WITH REGARD TO DURABLE GOODS: A STUDY OF BHOPAL CITY
Journal: Journal of Management (JOM) (Vol.5, No. 5)Publication Date: 2018-12-28
Authors : MIR JAVEED IQBAL; PRADEEP KUMAR SHARMA;
Page : 89-96
Keywords : Consumer Behaviour; Durable Goods; Initiator; Influencer; Family;
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- ROLE OF FAMILY IN MAKING PURCHASE DECISION WITH REGARD TO DURABLE GOODS: A STUDY OF BHOPAL CITY
- PRE-PURCHASE DECISION MAKING BEHAVIOUR OF HOUSEHOLDS FOR THE SELECTED CONSUMER DURABLE GOODS – A STUDY IN KAMRUP METROPOLITAN AND KAMRUP DISTRICT OF ASSAM
- FACTORS INFLUENCING THE DECISION TO PURCHASE CONSUMER DURABLE GOODS – A STUDY IN ASSAM
- Decision Making Styles of Consumer in buying food products: A Study of Bhopal City
- A STUDY ON IMPACT OF TELEVISION ADVERTISEMENT ON PURCHASE DECISIONS OF CONSUMER DURABLE GOODS IN TIRUCHIRAPPALLI DISTRICT
Abstract
Family plays a very important part in any purchase decision making process. As family is regarded as the primary influential reference group, which is almost always consulted before taking any purchase decision. It also plays a vital role in consumption and disposal of a product.
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Last modified: 2018-12-10 18:25:09