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ROLE OF FAMILY IN MAKING PURCHASE DECISION WITH REGARD TO DURABLE GOODS: A STUDY OF BHOPAL CITY
Journal: Journal of Management (JOM) (Vol.5, No. 5)Publication Date: 2018-12-28
Authors : MIR JAVEED IQBAL; PRADEEP KUMAR SHARMA;
Page : 89-96
Keywords : Consumer Behaviour; Durable Goods; Initiator; Influencer; Family;
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Abstract
Family plays a very important part in any purchase decision making process. As family is regarded as the primary influential reference group, which is almost always consulted before taking any purchase decision. It also plays a vital role in consumption and disposal of a product.
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Last modified: 2018-12-10 18:25:09