DEVELOPING ORGANIZATIONAL CREATIVITY THROUGH MANAGEMENT SUPPORT: AN EMPIRICAL STUDY WITH REFERENCE TO INDIAN INFORMATION TECHNOLOGY FIRMS

The present study examines the association between management support and organizational creativity. Organizational creativity climate's eight categories are Management Support, Co-Worker Support, Work Characteristics, Diversity, Safety, Risk Taking, Resources and Organizational System and Processes. Management support (MS) is one of the prominent categories, which influences organizational creativity (OCR). It is essential to yield desired output. In this paper, responses have been collected from the employees of Indian IT firms using structured questionnaire. The data collected have been analyzed using descriptive statistics, canonical correlation analysis and regression weights. The results have highlighted association between MS and OCR.