AN ANALYTICAL STUDY ON SOCIAL NETWORK AS A TOOL OF MARKETING AND CREATING BRAND AWARENESS IN THE PRESENT CHALLENGING WORLD OF BUSINESS

Social Media, today, is among the foremost effective opportunities available to a brand for connecting with prospective consumers. Social media is the new mantra for almost all the brands. Marketers are aware of various social media opportunities and beginning to implement new social initiatives at a possible rate than ever before. Social media promoting and the businesses that utilize it have become highly sophisticated. One cannot afford to have no presence on the social channels if the competitor is making tougher with its products and services. The explosion of social media phenomenon is as mind boggling as that and the pace at which it is improvising is maddening