EVALUATION OF CUSTOMER PERCEPTION TOWARDS ONLINE ADVERTISEMENT TECHNOLOGY AN EMPIRICAL STUDY FROM VIJAYAWADA

Online advertising used to be synonymous with print and TV ads. But mobile, programmatic, and online advertising have created new ways to engage with consumers. Explore the latest digital advertising trends and insights from industry leaders to build a cutting-edge marketing strategy. Advertising has come a long way today. More and more new medium is being explored each day to make a successful advertising campaign. Internet that has in recent times picked up as advertising medium has become the favourite of the advertiser in no time. Online advertisement, also called internet advertising uses the internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Online advertising will help the customers to check the local businesses to their flexible time and no need to wait to see newspapers and TV for offers. This paper dives into the study on customer perception towards online advertisements an empirical study on Vijayawada