A NOVEL TOLERANCE EVALUATION FRAMEWORK FOR GREEN SUPPLY CHAIN MANAGEMENT IMPLEMENTATION

Organizations have the urge to to adopt green supply chain management practices since global warming is becoming a burning issue worldwide. Thereby carbon footprint can be reduced throughout the supply chain in an organization. The inception of Green Supply Chain Management (GSCM), conceptually taken its roots during the Industrial Revolution. An attempt is made to examine the scenario of adopting GSCM practices by considering institutional pressures. Efforts are taken to understand the connection between tolerance level of people and adoption of GSCM practices. Strategies are framed to relate the impacts of institutional pressures in adopting GSCM practices and thereby evaluating different tolerance indexes. A new framework is created inter relating GSCM practices, institutional pressures and tolerance indexes. This paper discusses a variety of institutional pressures including market, governmental and competitive sources. Because of a variety of institutional players including market, governmental and competitive sources, Indian industries are experiencing increasing pressures from the eco-system. Tolerance evaluation index is grouped into innovation & development, information sharing, environmental performance and customer service. Here strategies are discussed for improving tolerance evaluation indexes.