SUSTAINABLE E-BANKING CHALLENGES IN SELECTED MANUFACTURING INDUSTRIES IN MYSURU CITY

The banking system in India has various excellent attainment and the banks are the significant contributors of the financial system in India. The banking industry provides many opportunities and functions to its customers. The emergence of Ebanking in services of the bank has made result oriented changes in quality of the service, decisions by management, institutional performance, and increase in profits and on the productivity. Internet banking is one of the current trends in the banking industry in India and also it plays a vital role to strengthen this industry by increasing its quality of service. The E-banking services are considered as a bliss to faster the speed, accuracy, convenience and reduction in the transaction and service costs. The adoption of E-banking is changing the scenario of this industry and imposing the significant effects on the relationship with the customers. E-banking has many benefits such as it can transfer the payments smoothly and can able to settle dues in a large number. Now-a-days there is an increase in the satisfaction level of the customers, decrease in transaction costs, increasing the level of productivity through technical development. Several studies proves that there is an extraordinary opportunities for banks in India to expand their internet banking services to improve their competencies, in turn, it will boost the demand as well as rapid growth of production in various products. Thus, in order to enlarge the system there is a requirement to train the bankers for the difficulties facing to adopt E-banking services. The present study analyses the sustainable challenges faced by the banks in adopting E-banking activities in core manufacturing companies as they are the launcher of all kinds of product.