ENGINEERED IMPACT OF TANGIBLES ON REPURCHASE INTENTIONS IN ORGANIZED FAST FOOD INDUSTRY

The fast food industry in India is facing increasingly competitive challenges as with other industries around the world. This research study focuses on investigating the differences among factors affecting repurchase intention of customers in fast food restaurant. For this study, data collection were done by using self-administered questionnaires, which were distributed to 188respondents who had experienced with fast food restaurant by using judgment and convenience sampling procedures. regression has been used to analyze the data After gathering information from respondents, the data were processed on SPSS program. Descriptive analysis was used to describe the general information by using percentage and frequency analysis.