THE ROLE OF MEDIA COMMUNICATION &SOCIAL NETWORKS INFLUENCE ON THE BUSINESS ENVIRONMENT IN GEORGIA

Nowadays modern media is very significant in the business success. At present, 90% of consumers always look for the information on interesting companies (including Facebook or Instagram pages) before purchasing their products/services. Any company is able to be successful thanks to its properly planned marketing strategy. Modern media apply the outcomes of the scientific and technological progress to the maximum extent. This process is characterized by specific peculiarities: (1) the indirect character of media users and business operators; (2) the existence of feedback; (3) a simultaneous interaction of diverse audiences; (4) the message content universality; (5) the frequency information transfer; (6) the regularity; (7) a variety of technical capabilities. These days, the Georgian media are deemed as a powerful means of social activity and comprise a wide range of the latest technologies, viz. computers, video equipment, satellite television and Internet. Their influence on the society and business is the subject of mass media sociology. Currently, most companies communicate with consumers through the social media. In our case, they have chosen Facebook on the Georgian market.