CULTURALIZATION STRATEGIES FOR THE DEVELOPMENT OF MAYAN CULTURE IN GUATEMALA

This paper will provide an assessment of the potential culturalization and commercialization of the Maya's traditions and culture around the world. Through this study it is intended to verify and show that Guatemala could be increase aggregate welfare for tourist sector in the long run. Guatemala is a country characterized by its great cultural wealth, where the traditions of the different peoples are part of the Guatemalan identity. Unfortunately, nowadays, there is not yet a cultural exposition of that identity that will represent the characteristics of the Mayan community. As we know, tourism sector is an important source of income for a state. The natural resources represent a clear advantage for the economy of a country. The purpose of this research is to present an alternative of income through the development of strategies for cultural tourism in the country, this proposal not only will point out a sustainable tourism but also the participation of the rural community with the purpose of its integration and progress.