A STUDY ON AYURVEDIC MEDICINES IN MEDICAL TOURISM WITH SPECIAL REFERENCE TO KERALA

Travelling around the globe for medical treatment is becoming more and more prevalent these days. Kerala, as one of the several major destinations in medical tourism industry that is rapidly developing, is creating worldwide trademark as “The Medical Hub of Asia”. The objective of this research study is to determine the influencing factors that lead international medical tourists to choose hospitals in Kerala as their medical tourism destination. These factors will be ranked according to importance so as to assist in determining which point the hospital should focus on.