RISK MITIGATION IN DESIGN & PRODUCTION NEW PRODUCT DEVELOPMENT PROCESS(CASE STUDY: HIJAB COMPANY IN YOGYAKARTA

Indonesia is one of the biggest moslem country in the world. Besides its resources, Indonesia have big market in fashion, especially on moslem wear fashion. Today, Hijab has become a life style in moslem daily life. For entrepreneus, hijab is one of the big opportunities because the costumers are growing in Indonesia, especially in Yogyakarta. Every hijab that producted was pass through the new product development stage. But, this stage is not out of risk. This study aims to find and analyze the factors that cause problems in new produst development's design and production of new product in moslem fashion industries base in Yogyakarta. Besides that, aims to determine the appropriate mitigation strategy, the risk management can be applied. Interview base of quesitionnaire survey was designed and delivered to three companies: (1) Hijab Qiyada, (2) Salavian Hijab and (3) Nathijab. This research is using qualitative research method with questionnaires and interview. The result of this study indicate that there are 20 risk events, 20 risk agents, 11 critical risk agent, and 11 risk strategy mitigation in design process and production process. This research aims help manager to make better decision when want to applied risk management and to make effective mitigation strategy in new product development especially in hijab industry.