Analysis of Factors Affecting Farmer Satisfaction in Artificial Insemination Services in Jepara Regency Central Java Indonesia

Artificial Insemination (AI) is a technology developed with the aim of increasing production by increasing population in livestock and livestock genetic quality. AI services are currently carried out by relevant official officers who handle the field of animal husbandry. Satisfaction in the service of AI is the farmer evaluation after comparing the performance or the results he feels with his expectations. The purpose of this study is to analyze the factors which influence farmer satisfaction in AI services in Jepara Regency. The study was conducted in three districts in Jepara Regency (Donorojo District, Bangsri District and Pakis Aji District). The data collection is done through distributing questionnaires to 150 respondents who use the services of Artificial Insemination, determining the sample using purposive sampling. Path Analysis (Path Analysis) was used to determine the effect of availability of AI iequipment, field conditions and service quality on farmer satisfaction. The results of Path Analysis show that there is a direct relationship between the equipment availability to service quality and the indirect relationship of the equipment availability to the satisfaction of farmers. equipment availability has a positive effect on service quality. The equipment availability also has a positive effect on satisfaction. Field conditions have a positive effect on service quality and service quality has a positive effect on farmer satisfaction.