THE EMOTIONAL POTENTIAL OF THE CONCEPT “KRIEG” IN METAPHORS

This article is devoted to analysis of the emotional potential of the concept "Krieg" realized through the connotational emotive meaning of lexical units. The concept "Krieg" is considered as the cognitive background defining national and cultural specifics of expression of emotions. The purpose of the work consists in detection of regularities of metaphorical realization of emotional specifics of the concept. As the result the signs receiving system and language metaphoric interpretation and reconsideration are allocated: "hostility", "army", "weapon", "military actions", "death", "wound". Three models of metaphorical realization of the concept are allocated: metaphoric re-thinking, intraconceptual transference and military metaphor. Novelty of the work consists in cognitive approach to the analy-sis of metaphorical means of representation of the emotions organized by the concept "Krieg".