A MEDIA STRATEGY TO USE MEDIA IN SUPPLYING FOREIGN TOURISTS WITH INFORMATION ABOUT EGYPT

Tourism is the largest industry in the world and is considered the main factor in the infrastructure of the economy in terms of its importance in the field of marketing, sales and strengthening the economy between countries. Media has an effective role in the dissemination and promotion of tourism, so this study seeks to identify the role of the media in providing tourists with information About Egypt. Despite the importance of tourism marketing campaigns, however, the studies that dealt with in the Arab and foreign library are few in proportion to the importance of marketing campaigns tourism in the formation of mental image of the tourists. The review of previous studies shows the importance of the use of the different media in the promotion and publicity of tourism as well as the use of the media in the transfer of sporting events and art that is sponsored, which is one of the most important attractions for foreign tourists. The largest source of tourist information about Egypt is the Internet, then satellite channels, books, relatives and friends, and finally newspapers. In conclusion, there is a positive correlation between tourists' exposure to tourism marketing campaigns through the media and interest in increasing tourism to Egypt.