RECYCLABLE PACKAGING – A STEP FORWARD FOR THE ENVIRONMENTAL SUSTAINABILITY WITH THE COST BENEFIT TO THE ORGANIZATION A CASE STUDY WITH REFERENCE TO AN INDIAN AUTOMOBILE INDUSTRY

Packaging contributes to about 2-3% of the total Sales turnover in an automobile industry. It's an important, yet ignorant aspect of a Supply Chain. This area is not being focused so far as being considered at least priority business operation. But now its importance is very well recognized with the emerging concept of Green Supply Chain Management. Recyclable Packaging also termed as Green Packaging is a new dimension in packaging. It not only eliminates the use of Corrugated & Wooden Packaging, but also contributes to Cost Reduction. In a way, use of Recyclable Packaging restricts depletion of natural resources, thereby contributing to the environmental sustainability. The Study aims to identify the Different types of Recyclable Packaging available in the industry. It also Highlights the benefits in terms of Cost Saving and Reduced consumption of natural resources. A sample size of five Automotive Plants was selected for the study. Data Collection & Analysis was done to find out prevailing consumption pattern of conventional packing. Research carried out to explore feasible solution of the Recyclable Packaging. OEM Customers involved for approval and implementation. Result concluded after successful trial lots run followed by regularization.