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The assessment of the enterprise’s sales risks and development of measures to overcome them
Journal: Vestnik of Institute of Economic Research (Vol.11, No. 3)Publication Date: 2018-09-01
Authors : Sarkisyan L.G.; Kazymova E.V.;
Page : 33-38
Keywords : sales; sales activity; sales risks; risk assessment; risk factors;
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Abstract
In this paper we developed a marketing strategy of managing the marketing risks for the company PAO Vinter and PJSC Hercules, as well as measures for their reduction. The article suggests the author's interpretation of the concepts of «sales risks» and «analysis of sales risks»; presents practical tools for conducting a comprehensive assessment of sales risks of the enterprise and develops the measures ofreducing their impact.
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Last modified: 2019-01-10 18:42:25