WAYS TO IMPLEMENT THE CONCEPT OF CORPORATE SOCIAL RESPONSIBILITY IN THE BANKING SECTOR
Journal: Science and world (Vol.2, No. 64)Publication Date: 2018-12-20
Authors : Ulimbasheva A.A. Shatskaya E.Yu.;
Page : 40-41
Keywords : corporate social responsibility; social marketing; PJSC Sberbank; social investment.;
Abstract
The article discusses the concepts of corporate social responsibility, specifics and features of its implementation in the banking sector, analyzes various tools for implementing corporate social responsibility, substantiates the role of corporate social responsibility in society.
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