INVESTORS AND INVESTMENT CHOICES: DETERMINANTS OF THE FINANCIAL ADVISORS PERSUADING THE INVESTORS AND THE ROLE PLAYED BY FINANCIAL ADVISORS ON THE DECISIONS OF THE INVESTORS

There are many number of investment avenues with simple choices like investments in banks deposits to complex investment avenues like investing in share markets and others. The investor gets confused and sometimes misled with vast amount of information available. In such a case, the investor may require a support while searching for the information, evaluating the alternatives and finally deciding the investment avenues. This support may be available from personal sources like family members, friends or peers or from intermediaries like financial advisors. This study makes an attempt to understand the support extended by financial advisors through reviewing the various scholarly articles on financial advisors.