The Multimedia Nature of Modern Literary Discourse

Today the convergence processes determine the most promising areas of modern science. This methodological setting in the field of journalism is implemented in a variety of multimedia forms, which has led to the creation of the fundamentally new information and communication environment and the emergence of a variety of multimedia projects. The question about the criteria and methods for creating a high-quality multimedia product remains open. The multimedia method of perception and presentation of materials require special philological preparation and mastering of the interdisciplinary technique of interpretation of the source materials, which would help to create its qualitative multimedia variation. To transfer the literary discourse into a multimedia projection, it is necessary to identify its semantic channels, contexts that can be implemented in the cross-media content using various technical means. In this regard, it is important to substantiate the basic principles of the contextual method of interpreting literary discourse. It is also proposed to highlight contexts that are present in the discourse and are actualized by the perceiving recipient including historical, biographical, literary, linguistic, philosophical, mythological, literary critical, as well as those of various types of art - painting, music, etc., and the scientific context. The structure-forming principle that allows comprehending these contexts as an integral system is the process of dialogic interaction of their intra- and extra-textual existence. The nature of the functioning of this context system is based on the implementation of the following factors: 1) the degree to which authorial/reader determinism manifests itself in the process of implementation of a specific context; 2) the degree of awareness/unconsciousness of the context embodiment in the work; 3) the degree of relative stiffness/probability of the context functioning; and 4) the degree of certainty/uncertainty of the implementation of the external context in the literary discourse. Considering an example of the story by Sholokhov, “The Fate of Man”, it is considered as the development of the context system in the form of a substantive basis for the further transfer of this text into a multimedia projection. It is revealed that the literary discourse is born at the junction of information and communication approaches to the text. The disclosure of the multimedia nature of literary discourse helps to restore the very process of its functioning and its dialogical nature. The contextual methodology for the interpretation of literary discourse also allows determining the dialogue channels - the context system that are the basis for the creation of high-quality multimedia content in the future. Since the multimedia method of material perception and presentation requires special preparation, it is advisable to develop the skills of multimedia thinking using the example of classical literature, based on the principles of contextual methodology. A philological literacy can also play an important role in the process of training future journalists.