E-Commerce Adoption Research: A Review of Literature
Journal: The Journal of Social Sciences Research (Vol.4, No. 6)Publication Date: 2018-12-15
Authors : Vivian Khoo; Aidi Ahmi; Ram Al-Jaffri Saad;
Page : 90-99
Keywords : E - commerce; E - commerce adoption; Accounting infor mation systems.;
Abstract
The purpose of this paper is to provide a comprehensive literature review of the e-commerce adoption studies. This paper investigated the papers that have been published and indexed in the Scopus database for the period from 2012-2017. This study found that e-commerce adoption studies can be classified into six themes: factors affecting e-commerce adoption, barrier of e-commerce adoption, implication of e-commerce adoption, e-commerce adoption process, improvement of e-commerce adoption and e-commerce web attraction. It is found that existing literature has given considerable attention to the drivers that facilitate e-commerce adoption while other themes have received far less attention from researchers. The significant factors that influence e-commerce adoption includes management's support, the role of government, perceived benefits, external pressures, organizational readiness, IT-related skills, capabilities and infrastructure, among others. Such limited scope of study efforts could only provide a stagnant view towards partial understanding of the dynamic diffusion process of e-commerce. Future research shall be extended to explore e-commerce adoption from the process perspective and investigate the post-adoption stages of e-commerce to observe how e-commerce adoption evolves over time.
Other Latest Articles
- Evaluation of Upstream Value Chain Analysis in Oil Palm: Insights from Smallholder Farmers in West Region Malaysia
- Development and Evaluation of a Web-based Speaking Resource for ESL Pupils: Teachers’ Responses
- Prototype PMSP System Development for Operational Level in Solid Waste Management
- Banking Sector in Russia: Rise or Crisis?
- Criminal Measures Against Offenders of Environmental Pollution Crimes in Iraq After 2003
Last modified: 2019-02-02 15:38:38