Banking advertising is a feature of the service as an object of promotion

Journal: Science Journal "NovaInfo" (Vol.1, No. 96)

Publication Date: 2019-02-01

Authors : Magazeyshchikova Diana Aleksandrovna; Nikolaeva Elena Irfanovna;

Page : 100-103

Keywords : BANK ADVERTISING; ADVERTISING;

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This article reflects the essence of bank advertising and its difference from advertising of other industries.