INNOVATIVE HUMAN RESOURCES PRACTICES ON AN ORGANIZATIONAL LEVEL

In the current economic, social and political context characterized through instability, competitiveness and volatility, the future development of any organization is based on a single factor that generates durable competitive advantages, and that is innovation. Sustainability of any business means rehabilitation and continuous repositioning to be able to answer any market demands. In this context, innovation can no longer be limited to just new technologies, it must be extendedto new forms of organization, new practices, which in turn generate new performance standards in order to with stand the challenges of the internal and external environment. The human resource has an essential role in this innovative process through its creative capacity in generating, promoting and implementing change. And so, at an organizational level, human resource management should increasingly focus on those innovative human resource practices that focus on attracting, motivating and developing employee skills to raise their creative potential and implicitly their performance.