Consumer Credence towards Online Shopping – A Study of Karnataka Consumers

The Purpose of this study is to explore the acceptance of online retailing by consumers in both tier 1 & tier 2 cities. The detailed study is made with more than thousand respondents across tier 1 & tier 2 cities of Karnataka. Attempt has been made to understand the key parameters that consumer look forward while online shopping. Results shows the consumers prefer online shopping however age group 25 to 45 prefer to shop more, consumers with great computer & literacy & internet users are prone to do online shopping. Gender does play a role in online shopping men are highly positive about online shopping. Occupation plays a key role in online shopping. High income group tends to shop more online. When shopping online Secure Payment process, guarantee & warrantee of the products, quality of the products, promotion, and privacy protection are considered as key factors.